Best Practice: Tips for a successful commerce infrastructure

ITworld.com |  Business

Ex Officio today is an integrated enterprise. "BusinessFlow maintains a two-way dialogue with our ERP system using EDI standards and our customers have visibility into their order status," said Mr. Luellen. "Our inventory and order management is tighter than ever with BusinessFlow. We are able to keep track of what inventory is moving well and what inventory needs to be managed carefully for turn. In addition, our sales are growing and our profitability is up because our operations are integrated from the time inventory becomes available through the sale, fulfillment and customer services."

Ex Officio's e-commerce is a critical part of the company's success. "Part of our challenge," said Mr. Luellen, "was to transition off of Microsoft Commerce Server during a period of less than three months. With our transaction volume and the complexity of our operations, this was daunting. Not only did we accomplish this, we did so while introducing new functionality on BusinessFlow that we just could not get to work on Microsoft Commerce Server. Our Website is up to date with available styles and sizes. Items that are not in stock automatically disappear until that inventory is replenished. Plus, our development and IT costs have dropped because we're now easily able to make changes to our Website using a combination of BusinessFlow and DreamWeaver. Overall, the labor savings from automation has well-exceeded our expectations."

"For Ex Officio, BusinessFlow has been nearly an ideal solution. Our company finally gained control of our customers' experience and the platform enables a totally customized e-commerce environment, easily handles our phone orders, and is helping us to implement changes that have long been on the drawing board. Compared to our old system based on Microsoft Commerce Server, BusinessFlow is a champ. Ex Officio's long term objectives are materializing within BusinessFlow. We are able to define new customer data that we want to capture, introduce new offers to customers, and track critical order data that is fundamental to shaping our bright future," concluded Mr. Luellen.

Rules for success

Think big: Ex Officio had their entire operation in mind when planning the deployment of BusinessFlow. As a result, improvements came across the enterprise.

Focus on your customers' experience: Ex Officio
envisioned the ideal customer experience and used BusinessFlow's
flexible architecture to work backwards toward operations to support that customer experience.

Require integration: Ex Officio's systems talk to each other thereby reducing labor and once again bettering the customer experience.

Things to avoid

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