Big Data Success Is All in the Analysis

By Rob Enderle, CIO |  Big Data, Analytics

As data grows and IT budgets shrink, though, these tradeoffs seem less problematic-that is, until a hostile party gets access to data and publishes what it finds. We even came up with the risk manager job title, but this position collapsed with the financial market when it was discovered that the position was more about shifting blame than protecting assets.

Data Analytics Is All About Data Access

Now we're realizing that it isn't about big data at all. Instead, it's about analytics tied to that data and mobile access to the resulting reports. Executives increasingly find that, if they can get real information from the data they have collected, they can make better decisions, avoid painful repetitive mistakes and increase their stature in their company and industry.

Knowledge, as it turns out, is power. Today's successful executives therefore focus like a laser on knowing more about their customers, partners, employees and environment than their competitors. That's the way you win the corporate game.

Commentary: EMC Shows the Power of Big Data Analytics

This new age executive uses tools tied to stronger data synchronization. These assure both the accuracy and currency of the data being analyzed. They offer mobile clients that can display the results on tablets and smartphones. They utilize cloud services that can address both the cost and security requirements placed on the enterprise.

Hadoop has emerged as the premier data analytics platform, and vendors are racing each other to provide the best tools for using Hadoop. However, these optimizations can fall short, with vendors spending more time developing collateral than optimizing the entire solution or unintentionally creating bottlenecks when using a partner.

Choose Your Data Analytics Solution Wisely

In the end, which became clear when I heard from the CIO of President Obama's reelection analytics effort, the big data part of this isn't important. Providing the answers your executives need is what's important.

This may sound simple, but it requires a vendor that can meet the following criteria:


Originally published on CIO |  Click here to read the original story.
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