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The Promise & Challenge of Big Data: HBR paper

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    Big data clearly has the attention of the C-suite - and research shows that 85% of senior executives expect to gain substantial business and IT benefits from big data initiatives. Yet these high expectations go hand-in-hand with concerns about new technologies, capabilities gaps, and a cultural shift in how organizations approach decision making. This Harvard Business Review Insight Center report is a compilation of 26 short articles -- only a page each -- from industry experts and thought leaders versed on the promises and challenges of big data. Some of the story titles include:
    *Big Data's Human Component
    *Will Big Data Kill All but the Biggest Retailers?
    *Predicting Customers' (Unedited) Behavior
    *Can You Live Without a Data Scientist?
    *To Succeed with Big Data, Start Small
    *What Should You Tell Customers about How You're Using Data?"





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