Data quality is crucial when business and IT professionals take calculated risks. By assuring that you're working with quality data you minimize the risk and raise the chances for success. You can't take risk out of every decision. That's simply the nature of a business. But if you make data-driven choices with high quality data you will succeed more often. The colorful dashboard display on your PC may look impressive, but if the data quality feeding your visual tool is poor, so will be the decision you make.
The Costa Concordia disaster teaches this lesson: make absolutely certain that your organization has thoughtful managers who make data-driven choices, not ego-driven ones; and that they are supported by effective business processes to assure that the data is of the highest quality. Otherwise, you run the risk of sending your enterprise to the bottom.
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