Beyond those investments, another area SAP thought through carefully is pricing. The company made it simple. As Information Week points out, in a similar ERP analytics environment with Oracle you would need three licenses. "With Hana there's just one license," the news source says.
Finally, training will be a top priority. As Computerworld reports: "SAP is also focused on making sure developers and database administrators have access to the best training materials for HANA, as well as development and test environments at no cost."
This is a complete strategy that over the long term threatens Oracle. That's why Larry Ellison recently said that SAP "must be on drugs" to consider competing against his company. But as Forbes magazine countered: "Well SAP is doing some really good performance enhancing drugs. SAP is standing tall shouting that they are indeed in the database market."