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by Chris Nerney

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Chris Nerney writes about research news and the latest discoveries in the areas of science, technology, space and psychology.

Study: Facebook ad click-through rates surprisingly low

Posted Jan 31, 2011 - 06:21 pm

Don't count on this causing a drop in Facebook's advertising revenue -- expected to double this year to $4 billion -- but it may prompt some uncomfortable questions from prospective advertisers, as well as some fancy footwork from Facebook ad reps.
- Tweet
- CPC, CTR
My friends went to the London riots and all I got was this lousy t-shirt

Posted Aug 09, 2011 - 01:16 pm

Maybe you're not one of the lucky Londoners taking advantage of the fantastic ~~looting~~ shopping opportunities afforded by the ongoing riots in the British city.
Facebook IPO sucker scheme task list almost complete

Posted May 15, 2012 - 11:00 am

Anonymously leak unverifiable estimates of huge revenue growth to lazy, pliant, non-skeptical tech and business media. Check
The (literally) unbelievable UFO war in Antarctica

Posted Oct 29, 2012 - 03:41 pm

You may not have heard about this, what with all the coverage of Hurricane Sandy and the U.S.
- Tweet
- aliens, antarctica
A real, no-fooling-around invisibility cloak is one step closer

Posted Mar 26, 2013 - 09:41 pm

How long before you can buy invisibility cloaks at Old Navy?
Well, I won't be needing this job anymore. Thank you, United Nations!

Posted Jun 23, 2011 - 09:03 am

[chunklet]
UFO databases for extraterrestrial seekers

Posted Mar 13, 2013 - 10:30 pm

If you're into researching reports of unidentified flying object, these databases are a great resource.
- Tweet
- aliens, databases
The challenge of growing food on Mars

Posted May 09, 2013 - 06:00 am

For humans to establish permanent colonies on Mars, they'll have to grow their own food. It won't be easy.
- Tweet
- agriculture, food
Is Google's Panda devouring Demand Media traffic?

Posted Apr 18, 2011 - 09:03 pm

In late February, soon after Google announced a change to its algorithms designed to "reduce rankings for low-quality sites" -- an initiative dubbed "Panda" -- it appeared content farm Demand Media had dodged the bullet many industry observers felt was
Amazon, seriously, why'd you pull the plug on WikiLeaks?

Posted Dec 01, 2010 - 07:53 pm

I know it won't happen because the company's just too busy offering those crazy holiday shipping deals, but it'd be nice if someone from Amazon.com -- you know, like founder and CEO Jeff Bezos -- stepped forward and explained why the online retail giant stopped hosting the web site WikiLeaks after only a day or so. Inquiring minds want to know.

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