brand protection

Brand protection, brand integrity, brand reputation. Whatever you call it, it comes down to the public perception of your company and the products and services it offers or manufactures. Concerns vary widely among organizations. While a fast food chain like Domino's is worried about how the public feels about their sanitation and food quality, manufacturers are concerned about supply issues, and financial institutions might be concerned their name (and logo) will be used in an email scam or phishing attack, for instance.