Epsilon: 'Biggest ever' data breach nets huge haul for spear phishers

Millions of pre-confirmed emails go missing

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Big mistake. No matter who lost the list, if a customer gave you the information, they'll hold you liable, according to New York privacy and data security lawyer Lisa Sotto.

Even data that's not covered by HIPAA, CAN-SPAM, COPPA or other federal regulations on personal data, email addresses need to be protected, if only because losing them gives customers the idea you're not nearly as reliable as all your marketing says you are.

That's an impression you can't fix with another online marketing campaign, no matter how many copies of the email you send out to customers.

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