We target business sponsors who are analytical first and technology-savvy second, if at all. We have found that analytics-minded people are better able to sell the project to their colleagues than technologists. We also target those business areas where the value of data and reporting is well understood. Finance is an obvious choice, but sales and marketing are equally (and unexpectedly) receptive because they deal with real data and can see the fruits of their analytics labor in a short time. Once we had a few internal success stories, we were able prove the value of business analytics technology to other parts of the business that had been reluctant to embrace the idea.
This article originally appeared on CIO.com.