But "enterprise-friendly" features such as support for third-party ETL (extract, transform and load) tools will be key to their growth, Curt Monash of Monash Research added.
Will analytics-as-a-service take off?
Next year could bring out "a great many vendors" offering large-scale analytics as an on-demand cloud service, and there's a market for it, Kobielus said. "Petascale analytics is not necessarily something a lot of companies want to bring in-house.
But Monash isn't so sure. "Remote computing BI that focuses on hardware cost sharing is problematic," he said. "Moving data in and out of the cluster is a big part of the overall cost, at least if you plan to process it only occasionally once it gets there. I haven't seen a plan yet that gets around that point."
HP can finally be a big player in analytics -- if it's careful
With its Neoview platform, Hewlett-Packard wanted to stand alongside the likes of Teradata as a top player in data warehousing. But that effort never gained much traction despite HP's efforts. But with this year's acquisition of analytic data warehouse vendor Vertica under its belt, the only thing HP has to do to be relevant in that market is "avoid stupidity," Monash said.
"I don't think trying to force Vertica beyond its natural growth, the way EMC is with Greenplum, is necessarily a good idea," he added. "Natural growth in Vertica's case is plenty fast anyway. Obviously, making good Vertica hardware would be nice. But being hardware-independent is crucial to Vertica, not least because of cloud deployment, an option many buyers want to at least have in their hip pockets."
Mobile BI will gain momentum
The software industry's move to support mobile devices won't leave analytics behind, especially with the extra space for slicing-and-dicing data provided by the larger screens on tablets like the iPad. Mobile BI in fact will go mainstream next year, Forrester Research analyst Boris Evelson said in a recent blog post. "One needs to make decisions when and where they need to be made. Not 'when I get back to the office,' which may be too late."
BI and analytics start showing up everywhere
"Pervasive" analytics capabilities are a crucial aspect of Oracle's next-generation Fusion Applications. Instead of logging into a separate BI platform, or getting canned reports created by IT sent to them, users are presented with analytics within the context and workflows of the various Fusion apps. Other ERP (enterprise resource planning) vendors may start mimicking Oracle's approach if the concept is a hit with customers.