"We are now working on applying the same science to promote HIV testing in Africa and other positive behaviors including exercise and political awareness," Aral told NYU's PR department for its announcement of the study.
I haven't found anyone important to confirm it for me yet, but I'm toying with the idea of believing we'll see nothing from that effort but will hear a lot of chatter from advertisers and marketers trying to use Aral and Walker's findings to sell more mouse pads, breath mints and soap.
As soon as I can find someone whose example I can follow, I'll let you know which way we should all go on it.
Read more of Kevin Fogarty's CoreIT blog and follow the latest IT news at ITworld. Follow Kevin on Twitter at @KevinFogarty. For the latest IT news, analysis and how-tos, follow ITworld on Twitter and Facebook.