Step 7: Use data with your big data. Just like IT roles might start to look strangely business-focused, IT needs to change the way it is measured. Everyone on your team must be metrics driven and have a passion for tracking and moving toward that key performance indicator (KPI). And these should be aligned with business metrics not just about releasing on time or delivering quality code.
I think the best description of this required cultural shift is "growth hacker." A growth hacker is someone who loves driving toward metrics, is a creative problem solver, and is continually exploring new ways to push metrics up and to the right. While typically this was the job of the business side, every member of the tech team should have clear metrics and be empowered to find new ways to drive stretch results.
Big data might not be the answer to all of our prayers, but it does represent an opportunity for IT to have a seat at the table and directly drive stronger revenues, market penetration and share of voice in an ever more competitive global marketplace.
Margaret Dawson is a 20-year high-tech industry veteran and cloud expert. She is a frequent author and speaker on cloud computing, big data, network security, integration and other business and technology themes. Currently, Margaret is vice president of product management at Symform.