BI gives fashion jeansmaker a leg up

By Eric Lai, Computerworld |  Business Intelligence, BI, retail

"If everyone is doing things in Excel, then Excel is your BI strategy," he said. "Let them use Excel to the point where it runs out of gas, because then they will switch to your higher-end product."

With Oracle E-Business Suite deployed, Dohm said he's finally been able to answer mysteries such as why "every Easter, our Dallas store sells out of white denim."

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