Their products tend to be much more focused on specific cases and their tools are less generic, so they offer more immediate value to companies that aren't familiar with modeling or analysis, he said.
The growth of the business analytics market may signal increased opportunities for Canadian business intelligence analysts further down the road.
IT recruitment firm Robert Half Technology is expecting an increase in demand for business intelligence analysts as companies look to gain any competitive advantage they can by analyzing their internal and external data, said Igor Abramovitch, director of technology services for Robert Half Technology in Toronto, owned by Robert Half International Co.
"We definitely are seeing more business intelligence projects coming up in terms of new software coming in and new reporting software coming in to make sure that companies can realize what is happening with the business in terms of analyzing the data," said Abramovitch.
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