But one sees glimpses of CIOs doing it here and there, and also can tap into sound strategies of how to change the conversation from "cost control" to "IT innovation."
You see it in business-first CIOs such as Stuart McGuigan at CVS Caremark or in next-gen CIOs like Stephen Gillett at Starbucks. You see it in CIOs who are answering the tough questions from CEOs, who are quantifying IT investment risk, who are removing antiquated IT barriers to enable business innovation and success.
In the end, there's no one-size-fits-all answer to Don Rekko's question. But the comments made in the CIO Forum demonstrate that CIOs feel they deserve to report to the CEO--and not the CFO anymore.
When asked if he thinks the CIO should report to the CFO or CEO, Rekko says: "A CIO is like a drummer in a rock band: He's seldom in the limelight, and the fans mostly notice him when he misses a beat. Nevertheless, he should be on stage. I personally believe the CIO needs to earn a seat at the table and should not report to the CFO. The best way of earning this status is practicing what you preach and being proactive."