How 6 Memorable Tech Companies Got Their Names

Just imagine if instead of "Googling" something, you "BackRubbed" it.

By JR Raphael, ITworld |  Business, Yahoo, Apple Add a new comment

It's funny how fast a silly-sounding phrase can gain universal meaning.

Just think: Fifteen years ago, if I'd have told a friend I spent the day looking for names at Go Daddy, he would have assumed I'd gone off the deep end. If I mentioned that I also wasted some time Googling myself and Farking, he would have nodded politely and slowly backed away.

[ See also: Curious Histories of Generic Domain Names ]

Nowadays, of course, most people wouldn't bat an eye at those proclamations (nor would they think twice if I told them I tweeted from an iPad while on Wi-Fi -- and when you think about it, that's a seriously strange thing to say). We all accept these odd-sounding words as part of our collective vernacular, yet we never stop to think about where they actually originated.

Today, the mystery ends. We've tracked down the inside scoop on six of tech's most unforgettable names. Some of them have pretty surprising backstories -- like a well-known Web giant that was almost called "BackRub" -- while others, like our first entry, have almost no story at all.

1. Go Daddy

You have to wonder whether Go Daddy would have succeeded had the company kept its original name: Jomax Technologies.

[ See also: How 10 Famous Technology Products Got Their Names ]

Jomax, founded in 1997, was named after a road founder Bob Parsons passed on his way to work each day. It was simple, it was meaningful -- but it sure wasn't memorable.

Within a couple of years, Parsons and his team realized they needed a better moniker if they were ever to make it in the crowded online world. Days of brainstorming led nowhere, but then someone -- in what we can only assume was a joke -- suggested the name "Big Daddy."

Unfortunately (or fortunately, perhaps), BigDaddy.com was already taken. But GoDaddy.com, as luck would have it, was not.

"When we first bought the Go Daddy name, we thought it might be a bit too silly to use for our name," Parsons recalls. "We continued to look for a better name but found nothing."

Wacky as it may be, the staff quickly realized "Go Daddy" was impossible to forget. With no better options in sight, they decided to stick with it -- and thus, a new Daddy was born.

2. Apple

For a company that routinely touts its products as being magical, the origins of Apple's name are actually quite ordinary.

There are all sorts of stories out there about the meaning of Apple. Some say it was simply Steve Jobs' favorite fruit. Others insist it was a nod to Jobs' time working at an apple orchard (man, I bet that orchard had beautiful, wonderful, really revolutionary fruit). But they all offer relatively mundane explanations for the five-letter word that's come to represent a whole way of life.

According to Apple co-founder Steve Wozniak, Jobs spouted out the name while the two were driving along Highway 85 outside of Palo Alto. Woz tells the tale in the 2004 book Apple Confidential 2.0:

Steve was still half-involved with a group of friends who ran the commune-type All-One Farm in Oregon. And he would go up and work there for a few months before returning to the Bay Area. He had just come back from one of his trips and we were driving along and he said, "I've got a great name: Apple Computer." Maybe he worked in apple trees. I didn't even ask. Maybe it had some other meaning to him. Maybe the idea just occurred based upon Apple Records. He had been a musical person, like many technical people are. It might have sounded good partly because of that connotation.

Here's what I really want to know: You think Steve wore jeans and a black turtleneck while working at the farm?

10 comments

    Anonymous 1 year ago
    An executive reorganization puts former life section editor program Susan Weiss incoming rolex watches billing of message. According to a slide presentation obtained by the Associated compress, Weiss replica watches will have a “collaborative relationship” with the papers vice president of business development.
    Anonymous 1 year ago
    I wonder how many of these origin stories are real and how many are apocryphal...
    Anonymous 1 year ago
    I knew the folks at ArcSight when they were "Wahoo Networks." They had a fast correlation engine and the wahoo is apparently the worlds fastest fish.
    Anonymous 1 year ago
    The owner is actually a company called Mrs Jello, LLC. Please do a whois search to verify this, or click here: a href="http://whois.domaintools.com/googol.com">http://whois.domaintools.com/googol.com
    Anonymous 1 year ago
    chucklehead [chuhk-uhl-hed] –noun Slang a stupid person; blockhead.(http://dictionary.reference.com/browse/Chucklehead)
    Anonymous 1 year ago
    What the Fark is a Chucklehead?Did you mean Knucklehead, perhaps?
    Anonymous 1 year ago
    Another story I heard was that the bite from Apple's logo was commemoration to Alan Turing killing himself with a cyanide laced apple.
    Anonymous 1 year ago
    The story I read in some internet related magazine around '97 or '98 said that the co founders wanted to call it 'Yet Another Web Directory' or something like that (remember all the directory sites of the 90s, before search worked as well as it does now?). Well supposedly they flipped open a dictionary and started looking for words that started with ya... in order to find a word to use as an acronym and ended up settling on Yahoo after they couldn't find any better fitting words.
    Anonymous 1 year ago
    I'm surprised there was no mention to the term's status as an acronym for "Yet Another Hierarchical Officious Oracle." http://docs.yahoo.com/info/misc/history.html
    Anonymous 1 year ago
    Actually, Yahoo stands for "Yet Another Hierarchical Officious Oracle," but that's probably just making-the-words-fit-the-acronym.

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