January 24, 2011, 4:08 PM — If you're a pro at using social media-think Facebook, LinkedIn and Twitter-turning that hobby, or job skill set, into a new career is becoming increasingly common. According to a U.S. News and World Report, employers posted three times as many jobs with "social media" in the title in 2010 than in 2009. Businesses are trying to fill a huge demand for individuals who can use these Web-based networks to a company's benefit, the report said.
"We're still in the early adopter phase of social media jobs," says Mike Ramer, President of Ramer Search Consultants, which works with leading companies in media and communications. "I like to say that right now we're in the third inning of a nine-inning game."
Ramer estimates that these new positions-specifically C-level ones-will take some time to mature, anywhere from two to five years. Currently, most of these rising positions report to marketing, he says, but likely will have dotted line responsibility to human resources or IT. "Social media has a real information management element to it."