March 29, 2012, 2:13 PM — Apple is claiming that it is a job creation powerhouse, responsible for some 514,000 direct and indirect jobs in the U.S. But there is a lot that isn't disclosed in Apple's report, and there are many questions about it.
Let's look at the data Apple provided and see what it tells us and what it isn't telling us.
One: Apple employs 47,000 people in the U.S. Of this number, 27,350 are U.S. retail employees, or about 58%. Apple also has 7,700 U.S.-based AppleCare Advisors or support personnel who account for 16.4% of its workforce. Together, retail and support personnel makeup about 75% of Apple's U.S. workforce. Retail and support jobs, while important, aren't vital to the future of the U.S. economy. If Apple wants to tell us something meaningful about its hiring, it needs to detail its STEM (science, technology, engineering and math) hiring.