RS: If you think about the money that we're putting into these things, the cash itself is merely just a gesture of saying we're putting skin in the game. It's more of an investment to say, yes, Microsoft has invested in this company. But you know, it's a very strategic investment because the resources we're putting in far outweigh the value of the note that we put in. So we're doing convertible notes. They're flexible convertible notes. I gave those numbers as examples of some of the notes that we're doing. But they're flexible, convertible notes. Because of the engagement level of my team, we're working with a dozen companies at a time and we work with them for 4-8 months until we get them to a certain point and then we'll bring on another company. So it's a rolling fund.
DB: That's an exciting proposition.
RS: Here's the thing. You can get money from anywhere. It's very easy to raise money these days. What's really hard is raising smart money. And surrounding yourself with people who can really add value to the company you're building. One of the things I set out to do when we started this thing is to say rather than competing with angels and trying to get them to go and do this thing on their own, why don't we partner with them? Why don't we find angels who love to invest their money in different things and say, "hey, we'll be an angel with you." Just think of us as an archangel. And they love it. They love the fact that we're willing to do that.
DB: So in talking about how easy it is to raise money, let's talk about crowdfunding for a minute. Probably in December or January, the SEC will put the final rules in place and we can have equity-based crowdfunding rather than just the product-based Kickstarter thing. Once that gets into place, how do you think that will change things for startups?
RS: I think it will open them up to being able to get more money from different places. The challenge is that you're going to be getting money in from the general public. And I think what you're going to find is that it's going to have an acceleration ramp and then it's going to sort of fade off. I think there's a couple of things we have to look out for. We have to look out for the election and see what happens. I think you know, President Obama really likes crowdfunding, I'm not sure if Mitt Romney does. But those are the things we have to look out for. Even though it's been signed into a bill, it still is a little up in the air. What I will say though is that we are very open to partnering with crowdfunders and helping them bring in quality companies and being a smart angel investor as well.