Vendors optimistic about Macworld Expo 2010
With the news that Macworld Expo will move from its traditional time in January to February in 2010, IDG World Expo is trying to rework the annual trade show to make it more appealing to show goers and vendors alike. Vendors we spoke to who typically exhibit at the show were excited about the change, and feel the show is still an important part of the Mac community.
Some of the excitement comes from the reduced costs companies will have to pay to attend the show. Early January is still peak holiday travel season, so prices usually remain high. For companies transporting several people (sometimes 10 or more), the savings on travel, hotels, and other associated costs by moving the show to February 9 to 13 can be significant.
"As a businessman I need to look at all the costs," Paul Kafasis, CEO of Rogue Amoeba Software, told Macworld. "And we need to know that people will be there. We definitely want to be there."
Longtime Mac developer Rich Siegel, CEO of BBEdit-maker Bare Bones Software, said he hasn't made a decision on whether or not his company will exhibit in 2010. However, Siegel said that his position is no different than any other year for him.
"We tend to make those decisions on an operational basis," said Siegel. "When we get to the commitment point, we'll make the decision."
Siegel and Kafasis both said they will be attending the show regardless of whether their companies exhibit or not.
Jean MacDonald, marketing director for SmileOnMyMac, said the company has signed a letter of intent with IDG World Expo to exhibit in 2010, but hasn't made a final decision on whether or not to exhibit.
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