Apple to Great Recession: 'What, Me Worry?'
In case you hadn't noticed, Apple Inc. and Microsoft Corp. are locked in a TV ad food fight. Microsoft's been going on and on about the "Apple Tax," and Apple just this week fired back with a new round of ads slamming PCs in general and Microsoft in particular.
But ads don't make success. Sales do. And even in the current recession, Apple's recent second quarter results showed a rampant disregard for reality. They were good, very good -- the results, that is, not reality. And that wasn't supposed to happen; This recession was supposed to be another "final nail" -- the one we've been waiting for for over a decade -- in Apple's coffin. Surely with consumers cutting back, we'd see again the rise of Microsoft, as foretold by its "here's some money, buy a computer" TV ads.
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