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Business decision makers (BDMs) are increasingly guiding IT decisions at many leading companies. Here, we explore the shift of influence and examine the top issues facing business innovators, and how each line of business should approach this new relationship with technology.
  • White Paper

    A Non-Geek's Playbook

    Posted September 8, 2014 - 5:16 pm

    This is designed to be a visual playbook for the non-geek yet technically savvy business professional who is still trying to understand how big data, specifically Hadoop, impacts the enterprise data game we've all been playing for years.
  • White Paper

    Understanding Big Data Quality for Maximum Information Usability

    Posted September 8, 2014 - 5:16 pm

    In this paper we examine some of the challenges presented by managing the quality and governance of big data, and how those can be balanced with the need to deliver usable analytical results.
  • White Paper

    Roles and Responsibilities in Data Management for Big Data

    Posted September 8, 2014 - 5:16 pm

    The transactional evidence of customer behavior and preferences, the environmental awareness of networks and sensors and the ubiquity of "drive-by" sentiment are all components of the data wealth now available to virtually every enterprise.
  • White Paper

    Big Data Analytics: Meeting Business Needs and Raising IT's Profile in the Organization

    Posted September 8, 2014 - 5:16 pm

    IT plays a critical role in Big Data analytics because it has to manage the data and select an infrastructure that will scale to meet current and future needs reliably.
  • White Paper

    From Data to Action

    Posted September 8, 2014 - 5:16 pm

    The HBR Insight Center highlights emerging thinking around today's most important business ideas. In this Insight Center, we'll take a closer look at what your data may or may not be telling you.
  • White Paper

    Federated Data Checks In

    Posted September 8, 2014 - 5:15 pm

    See how a small change in executive philosophy, a tweak to the corporate culture and the right technology allowed a company to connect and understand its customers across all of its resorts and deliver an experience.
  • White Paper

    Making Cloud Part of Your Storage & Data Strategy

    Posted September 8, 2014 - 5:15 pm

    Advanced storage and networking technologies makes it possible for IT organizations to take advantage of cloud-based IT services without sacrificing data integrity, security or app performance.
  • White Paper

    White Paper: Six Important Considerations when Choosing a Colocation Provider

    Posted September 7, 2014 - 12:00 am

    With applications supporting your key customer interactions and business functions, all aspects of your IT infrastructure must be scrutinized - including your colocation provider.
  • White Paper

    White Paper: Hybrid IT: The Best of All Worlds

    Posted September 7, 2014 - 12:00 am

    Due to the demand for IT agility and 100% availability, most organizations will transition to a hybrid mix of outsourced services over the next 5 years.
  • White Paper

    Big Data, Analytics & Hadoop

    Posted September 5, 2014 - 9:46 pm

    This white paper explains how SAS both simplifies and augment's Hadoop by treating Hadoop as another persistent data source that can be utilized for appropriate use cases.
  • White Paper

    EMA: Big Data - Operationalizing the Buzz

    Posted September 5, 2014 - 9:46 pm

    This year's EMA/9sight Big Data research makes a clear case for the maturation of Big Data as a critical approach for innovative companies. The research findings in the report cover nearly 600 ongoing Big Data efforts.
  • White Paper

    Data-Driven Marketing Campaign Optimization

    Posted September 5, 2014 - 9:46 pm

    Executives are being challenged like never before to keep up with the rapid rate of change in the digital marketing technology space. This research looks at what is required for organizations to combine marketing automation technology.
  • White Paper

    A Marketer's Guide to Analytics

    Posted September 5, 2014 - 9:46 pm

    This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes.
  • White Paper

    Four Tips to Mastering Multichannel Marketing

    Posted September 5, 2014 - 9:46 pm

    Marketing today is complex, and there are many different factors that drive conversions. Read this whitepaper to learn about 4 tips to mastering multichannel digital marketing attribution.
  • White Paper

    Digital Approaches for Improving the Customer Experience

    Posted September 5, 2014 - 9:46 pm

    Marketers, take heed; customers today have higher-than-ever expectations for how brands interact with them. While the value of this concept is relatively straightforward, putting it into practice can be quite a challenge.
  • White Paper

    Self-Service BI and Analytics: Midsize Business

    Posted September 5, 2014 - 9:45 pm

    This paper examines the barriers to adoption of analytics from an IT and end-user perspective, and shows how self-service analytics in general can eliminate these barriers.
  • White Paper

    Harvard Business Review Key Summary: Making Big Data Actionable

    Posted September 5, 2014 - 9:45 pm

    Bill Franks, Chief Analytics Officer of Teradata discusses how to make big data more actionable by using compelling data visualization tools and techniques.
  • White Paper

    SMB Group - Data Visualization: Charting the Best Course

    Posted September 5, 2014 - 9:45 pm

    This report examines how data visualization can help organizations unleash the full value of information, and outlines key considerations to guide the solution evaluation process.
  • White Paper

    Data Visualization Vendor Checklist

    Posted September 5, 2014 - 9:45 pm

    The 21 questions in this checklist, developed by the SMB Group, will help you to drive important discussions among your selection committee members, to help you make a better, more informed decision.
  • White Paper

    Get Prepared for the Holiday Rush

    Posted September 5, 2014 - 9:45 pm

    Advance planning is the key to holiday profits. August is when e-retailers want to put the finishing touches on readying their e-commerce platforms for the all-important holiday shopping season.
  • White Paper

    Holiday Load Testing: Three Ways to Drive More Value

    Posted September 5, 2014 - 9:45 pm

    The chorus starts every year before the first carol is sung: "Load test before the holidays! If you don't, you'll be sorry!" Good advice, but wouldn't it be nice to get some concrete tips? Neustar's engineers have identified 3 best practices.
  • White Paper

    Network Transformation eBook

    Posted September 5, 2014 - 9:45 pm

    Network transformation involves much more than replacing TDM-based equipment with IP-based equipment. Transformation is a holistic process that typically happens in phases, depending on the unique business drivers that a CSP is facing.
  • White Paper

    Get Prepared for the Holiday Rush

    Posted September 5, 2014 - 9:45 pm

    Advance planning is the key to holiday profits. August is when e-retailers want to put the finishing touches on readying their e-commerce platforms for the all-important holiday shopping season.
  • White Paper

    Holiday Load Testing: Three Ways to Drive More Value

    Posted September 5, 2014 - 2:00 pm

    The chorus starts every year before the first carol is sung: "Load test before the holidays! If you don't, you'll be sorry!" Good advice, but wouldn't it be nice to get some concrete tips? Neustar's engineers have identified 3 best practices.
  • White Paper

    Network Transformation eBook

    Posted September 5, 2014 - 2:00 pm

    Network transformation involves much more than replacing TDM-based equipment with IP-based equipment. Transformation is a holistic process that typically happens in phases, depending on the unique business drivers that a CSP is facing.
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