May 01, 2012, 7:42 PM —
As a techie, I never understood why marketing people were paid so much to describe the product that we built, until I gained an understanding for what they do. That said, here are tips on how to write your resume like it’s a marketing brochure, not just a laundry list of skills.
Now that I have my own company, I understand why marketing is important. In short, it tells the world what our company does, how we can help solve people’s problems, and thus, why they should hire us and/or buy our products. I wish I knew this years ago, because it would have given me tremendous insight as to how to market myself when looking for a new job.
As a marketing department writes documents that describe the value statement of company products and services, we as individuals write resumes that describe our value statement to potential employers. As the quality and effectiveness of the marketing materials help sell company products, the quality and effectiveness of our resumes help sell us.
All that said, here are some tips that can help you market yourself effectively via your resume: