October 29, 2012, 6:58 AM —
I came across a very interesting study related to how the different generations in the workforce look for new jobs. I found its findings fascinating, and I believe you will also.
The study was called "The Multi-Generational Job Search." It was designed by Dan Schawbel (founder of Millennial Branding, Gen Y expert and bestselling author of the book Me 2.0) and executed with the assistance of Beyond.com. This online survey received 5,268 responses divided into the following age groups:
• 742 responses from Gen Y’ers (18-29 year olds)
• 1,676 responses from Gen X’ers (30-47)
• 2,850 responses from Baby Boomers (48-67)
Listed below are a few of the findings you may find of interest when creating your job search strategy.
• 96% of Baby Boomers, 95% of Gen X’ers, and 92% of Gen Y’ers conduct their job search online
• Only 4% of Baby Boomers, 5% of Gen X’ers, and 8% of Gen Y’ers spend time job searching offline
If used correctly, the above survey results can provide you with great insights as to the best ways to find new opportunities and get the job.
I spoke with Dan Schawbel who said “Many people spend so much time online that they forget that the strongest relationships are created offline, face-to-face. People are getting resumes online all the time and as a result, you become a number. You have a much better chance of getting your resume to the right person and getting it noticed by facilitating a personal introduction.”
When combining the survey results with Dan’s comment, it becomes very apparent that while job searching online definitely has its value. It shouldn’t be viewed as a replacement for face-to-face networking. Regardless if you are a Baby Boomer, Gen X’er or Gen Y’er, when looking for a job, you will be in the minority if you are willing to journey beyond your keyboard and go to where the humans are, including networking events, job fairs, one-on-one informational meetings with newly made acquaintances, and professional conferences.
Look at the survey numbers, only about 5% - 8% of job seekers do so face-to-face. This gives you a huge leg up on the 92% - 95% of your competition, simply because of your willingness to find a job the old fashion way.