Viral site lets workers tell off their bosses anonymously

Here's one more reason for bosses to treat their employees well.

CareerBuilder.com launched a viral web site where people can send anonymous messages to the bosses and co-workers who drive them crazy. The Anonymous Tip Giver tool is billed as allowing people to offer "constructive criticism or fun advice" for those bosses who take credit for their work, use sarcasm like a weapon or make workers stay late on their kid's birthday.

On the site, announced Tuesday by CareerBuilder.com, people can choose from four different characters and then choose a voice that will deliver a worker's message to his boss. Users can pick from a list of messages or type out their own, which will then be anonymously delivered via email, with the character reading the message aloud.

"You can write up your own advice or select from a list of pre-made tips such as 'One out of 10 people think your barking dog ring tone is funny, that one person is you', said CareerBuilder in a statement. "You can even record your message over the phone. Without revealing your identity, in an instant, the fully animated tip is delivered right to the recipient's e-mail box. Voila! Bad boss problem solved."

The new viral site will officially launch during the Super Bowl football game on Sunday.

A little more than a year ago, Mozilla, Corp. launched a viral marketing campaign to push its open-source Web browser to new users. The campaign included a Web site, an anthem, a link to Firefox's download and an enormous list of statistics that purported to compare Firefox users with people who used rival Microsoft Corp.'s Internet Explorer browser.

Sign up for ITworld's Daily newsletter
Follow ITworld on Twitter @IT_world

• Email
• Print
• Share
  • Slashdot
  • Digg
  • Stumble
  • Reddit
  • Newsvine