Job hunting? Use social networks to make crucial connections

Although the total number of IT jobs is shrinking due to the recession, some companies are still hiring -- and using social-networking tools can help you land those jobs. In fact, being in the IT industry just might give you an advantage over the average laid-off worker.

That's because social networking Web sites such as LinkedIn, Facebook and Twitter are foremost among those new tools, and IT people are more likely to be comfortable with them and with related technologies that can help in a job search, such as automated scripts, customized search engines, RSS feeds and the like, experts say.

Brennan Carlson ( Facebook and LinkedIn), a newly hired product manager at e-mail marketing firm Lyris Inc., is an extreme example. He took a highly organized, scientific approach to his job search when he was laid off from Yahoo Video last winter.

This included using custom search engines, Greasemonkey (a Firefox plug-in allowing customized Web page appearances via JavaScript), scripts running on top of Firefox, widgets, mashups, a spreadsheet and a customized Netvibes "start page" that organizes blogs, news, weather, photos and social networks. Carlson also made concentrated use of social networking sites to present himself online and to research targeted companies.

LinkedIn was one of the most useful tools he used, as it is for almost everyone else we interviewed. It's also a key tool for IT hiring managers and recruiters looking for candidates. It has become the de-facto must-use tool in today's career environment.

But whether it's LinkedIn or one of the other myriad services, these Web tools are vital to today's IT job search, Carlson said.

"If you're not online, get online," Carlson said. "Be everywhere. Start using these services. . . If you're not on Twitter, get there. Start Tweeting."

Getting more targeted more quickly -- with success

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