Business Analytics

Business analytics news, solutions, and analysis for IT professionals

Oracle bolsters Marketing Cloud to show CMOs the big picture

New features aim to offer a more holistic view of customers, even as they switch devices and channels

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7 principles of data-driven transformation

Becoming a data-driven enterprise requires a plan and the right people, technology and culture. These seven principles of data-driven transformation will help you successfully make the journey.

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8 ways analytics are changing pro sports

Sports statistics were once viewed as something only computer geeks were interested in. Those days are long gone.

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NHL seeks to grab fans with data analytics

The NHL wants to bring in hardcore fans and casual fans alike with a multi-phase plan to offer 'enhanced statistics' along with advanced visualizations on 100 years of historical data and its real-time scoring data.

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Mix data sets with analytics tools for business results

Marketing firm Crossmark uncovers valuable consumer insights for its customers with high-powered analytics.

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Web design trend predictions for 2016 - 2017

Predicting design trends for 2015 is so 2013. Here's where I see the web going when looking out a couple of years.

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Why businesses should focus on wide data, not big data

Data doesn't have to be big to provide your organization with important insights.

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American Cancer Society embraces big data

Teradata data warehouse delivers impressive performance gains, opens doors to additional data-driven improvements.

1010data gets the religion on R

Big data platform provider 1010data now offers the R programming language for customer-analysis needs.

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Tableau adds new enticements to its free data visualization tool

Tableau Public gets new tools and data sets to better withstand growing competition -- at the same free price.

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5 steps for transforming your business using data

Digital organizations rely on their IT platform and on data-powered business processes. If your organization was not born digital, discover 5 steps that can bring you closer to a digital business and create new opportunities.

Lawmakers target data brokers in privacy bill

Four senators resurrect a bill that would allow consumers to see and correct personal information held by data brokers

Google brings app messaging to its cloud

Google Cloud Pub/Sub messaging service can tie together different components of an enterprise cloud application

With Spotfire 7, Tibco aims to make analytics more accessible

New tools in Tibco's analytics and data-visualization platform offer guidance based on best practices to give non-experts a jump start.

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CIOs have to learn the new math of analytics

Today's data-driven business runs on the almighty algorithm. But if you're not careful, those geeky formulas can stir up legal and ethical trouble.

Sensor tech makes predicting the future easier to do

We no longer need seers, oracles and psychics to tell us about the future. The declining cost of sensor technology and the availability of cloud-based analytical platforms is making predictive analytics accessible to every industry...

IBM to pump $4 billion into cloud, mobile and analytics

With a $4 billion investment, Big Blue aims to deliver $40 billion in annual revenue by 2018.

Yahoo courts developers at its first mobile conference

Attendees at Yahoo's mobile developer conference had good things to say about its new tools

Oracle steps up its big-data push with new products

New tools aim to make it easier for enterprises to wrest value from their information stores

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