Customer Relationship Management (CRM)

Customer relationship management (CRM) news, solutions, best practices, and analysis for IT professionals

Salesforce taps Instagram's new API with tailored marketing tools

Marketing Cloud users now have easier access to Instagram's 300 million users

Microsoft buys sales-gamification startup with eye to CRM combo

Incent Games' software will be integrated into Microsoft's Dynamics CRM offering


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CRM backups or audit trails? Yes, please

You’d think that either thorough backups of your CRM system or full audit trails would be enough to keep you out of trouble. Life should be so simple.

Microsoft snaps up FieldOne to enrich Dynamics CRM

The move is a 'no-brainer,' one analyst says

Salesforce sweetens the deal for growing SMBs with new Desk.com edition

Business Plus release focuses on enabling scalability.

New Salesforce line helps enterprises deliver in-app customer support

An offering for SMBs is also on the way

microsoft dynamics convergence social engagement

What does the future hold for Microsoft Dynamics?

Microsoft Dynamics software line isn’t dead. Instead it’s moving to be a service you can build into the tools you need to make your businesses processes work better.

Salesforce's new analytics apps will be tailored for specific roles

The first to arrive is Sales Wave Analytics, targeting salespeople

Salesforce Marketing Cloud aims to blur the lines between marketing, sales and service

New updates enrich the software's tools for better cross-channel integration

From doughnuts to Dressgate: How real-time marketing helps brands stay relevant

Say goodbye to those leisurely campaigns of yore

Why marketers are betting big on predictive analytics

Lattice Engines is one of many software providers capitalizing on this trend

Salesforce doubles down on big data with new analytics tool

Through a variety of partnerships, Wave for Big Data aims to open new data sources to Salesforce's Analytics Cloud.

Salesforce Community Cloud gets recommendation tool to boost engagement

The update also lets companies create their own communities complete with custom apps

With a fresh $40M, Percolate wants to be a Swiss Army knife for marketing software

The company says it offers an all-in-one alternative to myriad marketing tools

Salesforce teams with Sage, spawns new cloud platform for SMBs

Built on Salesforce 1, Sage Life aims to help small companies connect customer, accounting, payroll and finance data in one system

Cross Microsoft off the list of potential Salesforce suitors -- and maybe everyone

Microsoft considers Salesforce's almost $50 billion market valuation too high, report says

Salesforce for sale?

Money aside, who's the best fit to buy Salesforce?

The talk of the tech world is whether Salesforce will be sold – for which company would it be a good fit?

Adobe Marketing Cloud gets a CRM boost with Microsoft Dynamics integration

New connection promises a unified view of customer interactions

SugarCRM sweetens Sugar 7.6 with a BPM twist

One new tool lets nonexpert users create complex workflow rules without coding

Great customer experience is an elusive goal

Many companies talk about it but few deliver, a Forrester study found

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