Marketing

Marketing technology news and analysis for business and IT professionals

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Were Apple's 'leaked' iPhone 7 tweets really a mistake?

The recent iPhone 7 launch presented Apple with a fresh opportunity to tackle Twitter, but the company's first iPhone-related tweets came a half-hour before it officially announced the phone.

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How to use Facebook Live for business

Video experts and social media marketers share their tips for how small businesses can attract and engage customers using Facebook’s live streaming service.

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The 10 nastiest social media marketing mishaps of 2016

There is not necessarily a right way to use social media for corporate marketing or branding, but there sure are many wrong ways. These 10 organizations provide real-world examples of how NOT to use social.

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CMOs much more likely than CIOs to lead digital transformation

Digital transformation is not just another buzzword; it's an escape plan for businesses that can't keep up with tech modernization. However, new research indicates many CIOs shy away from the challenge.

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Salesforce is betting its Einstein AI will make CRM better

If there was any doubt that AI has officially arrived in the world of enterprise software, Salesforce just put it to rest.

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Why IT will be key to successful VR marketing

Savvy CIOs have an opportunity to position themselves at the intersection of marketing and virtual reality, and their IT teams should get involved early and take a vested interest in the advancement of VR.

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Need to build a customer community? This new Salesforce tool can help

Engaging customers is an ongoing challenge for companies large and small, but Salesforce has been working to make it easier. On Thursday, the CRM giant took its efforts a big step further.

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8 keys to ecommerce success

Ecommerce business owners and experts discuss how you can make your online store stand out from the crowd.

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How marketing skills drive success at HP Inc.

You, of course, need to know your product and how it is built to market it. However, columnist Rob Enderle writes that to do so effectively you need deep marketing skills in both the CMO’s office and with line of-business managers.

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12 companies that do ecommerce content marketing right

Great content marketing can impact online sales, but it's not easy to create. These dozen companies understand ecommerce content marketing, and their successes offer valuable lessons.

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10 UX best practices for ecommerce success

Experts in user experience and ecommerce share their top tips for how to get consumers to enjoy, stay and buy on your website.

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How Adobe uses machine learning to drive marketing success

Adobe's new data science tool, Segment Comparison for Analysis Workspace, leverages machine learning to help marketers uncover the key characteristics of the audience segments driving KPIs.

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Oracle targets B2B marketers with a new trove of audience data

It's difficult enough for marketers to stay on top of the latest data about consumers, but reaching the right people in the B2B world presents a whole host of new challenges.

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10 low-cost PR strategies for startups and small businesses

Small business owners and experts in public and media relations share tips for how to generate good press for your business without having to spend a lot of money.

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Brands, take note: Customers still struggle to reach you

In any given year, more than 80 percent of consumers try to reach a brand, and for most of them, it's an exercise in frustration, according to new data from The Northridge Group.

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How to tell if you have a 21st century sales team

In many industries, the revenue generation function — sales and marketing — is the single biggest cost of running the business. Yet it’s also the most unreliable. That’s why tightening up the business processes with CRM systems is...

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Top 6 SEO ranking factors of 2016

Google regularly makes major updates to it algorithms, and its SEO ranking factors have changed dramatically during the past years. A group of SEO experts and search pros share insights on how SEO rank has evolved and offer advice on...

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12 tips for creating a must-read business blog

Business owners, bloggers and online marketers discuss what small businesses can do to drive traffic to their blogs, increase their page views and keep readers coming back for more.

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