Marketing

Marketing technology news and analysis for business and IT professionals

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11 tips to create a must-see webinar

Experts discuss how to put together and market an online seminar that will attract prospective customers and hold their attention.

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Oracle's next big business is selling your info

There’s a decent chance you’re part of Oracle’s next big business. Not selling products to you, but selling you as a product. That’s the idea behind the Oracle Data Cloud, a massive pool of information about consumers and companies.

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8 things CMOs need to know right now

At the recent Marketing Nation Summit, industry leaders offered CMOs tips and strategies for success — including why less is more when marketing to customers.

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10 content marketing and customer experience all-stars

From a cruise ship wearable to a media company that’s also a bank, here are 10 examples of standout customer experiences and successful content marketing and campaigns.

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Facebook will let companies map online browsing to real-world sales

Retailers who want to know what brought people to shop in their physical retail stores have a new tool to try. Facebook has revised its analytics tools for businesses to show how user behavior online translates into brick-and-mortar...

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12 digital marketing and customer experience tips for success

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.

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13 ways to make your inbound marketing stand out

Experts in content creation and digital strategy discuss the best methods and channels to attract new customers.

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10 digital marketing jobs that top the pay scale

Looking for a career that combines the best of technology with boundless creativity and pays a six-figure salary? Digital marketing is the place to be.

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7 hot marketing certifications and how they pay off

Certifications are a great way to reinforce your skills and expertise on your resume, but not all certifications are worth your time. See how these seven popular marketing certifications stack up, and how they'll impact your salary. ...

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How gamification improves customer engagement and retention

Marketing pros and business owners share tips on how to use gaming techniques to attract, educate and retain customers -- and sell more stuff.

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How Trillium Precise enhances customer interaction and satisfaction

The Trillium Precise data-as-a-service product is a data quality and enrichment offering that’s designed to provide single view of your customers enhancing identification, communication and interaction.

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Why Facebook is overhauling video (again)

Facebook wants to become a premier outlet for video and it's making a series of aggressive moves to attract bigger audiences and drive more revenue.

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How Intel’s CMO revitalized a ‘weak brand’

Intel is coming off one of the best years in its 49-year history, according to CMO Steven Fund, who explains how the brand evolved from stale to dynamic.

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9 proven methods for generating sales leads

Sales and marketing experts share their tips on the best channels to use to attract new business.

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10 things marketers need to know about AI

AI-enabled marketing isn't just about cute chatbots. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond.

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How a small film studio uses Facebook data to compete with Hollywood’s heavyweights

A small movie studio, STX Entertainment, is using Facebook data to inform key marketing decisions, content creation and audience targeting.

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Why Facebook is key to Sony's movie marketing

At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such as Facebook.

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10 must-see social media marketing successes

Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.

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