Marketing

Marketing technology news and analysis for business and IT professionals

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What Facebook's miscalculated metrics mean for marketers

Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.

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CMOs will outspend CIOs on technology in 2017

Gartner has reinforced its prediction that CMOs will outspend CIOs on IT in 2017. Marketing tech is now directly responsible for growth in the enterprise, according to Gartner.

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7 things marketing pros need to know about chatbots

Digital marketing experts share insight and advice on how CMOs and other marketing pros can get started with — and make the most of — chatbots.

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7 attributes of a successful CMO in the digital age

Executives discuss what it takes to lead an organization’s marketing efforts in today’s data-driven world.

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Why an IT services firm sponsors the New York City Marathon

Typically, major marathons are sponsored by financial services companies not IT services companies. Here’s a look at why TCS decided to sponsor the New York City Marathon and why it’s working.

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How New York’s Stylin’ Seniors became a golden social media campaign

The New York City Department for the Aging (DFTA) needed a strong marketing campaign to boost its visibility within the community, and the man leading the effort knew three things on the front page sold community newspapers: babies,...

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Best practices for pitching enterprise products

The art of storytelling as a way to pitch enterprise products is an effective way to really showcase the value of the product writes columnist Rob Enderle, who experienced this firsthand at the recent IBMEdge conference.

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Were Apple's 'leaked' iPhone 7 tweets really a mistake?

The recent iPhone 7 launch presented Apple with a fresh opportunity to tackle Twitter, but the company's first iPhone-related tweets came a half-hour before it officially announced the phone.

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How to use Facebook Live for business

Video experts and social media marketers share their tips for how small businesses can attract and engage customers using Facebook’s live streaming service.

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The 10 nastiest social media marketing mishaps of 2016

There is not necessarily a right way to use social media for corporate marketing or branding, but there sure are many wrong ways. These 10 organizations provide real-world examples of how NOT to use social.

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CMOs much more likely than CIOs to lead digital transformation

Digital transformation is not just another buzzword; it's an escape plan for businesses that can't keep up with tech modernization. However, new research indicates many CIOs shy away from the challenge.

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Salesforce is betting its Einstein AI will make CRM better

If there was any doubt that AI has officially arrived in the world of enterprise software, Salesforce just put it to rest.

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Why IT will be key to successful VR marketing

Savvy CIOs have an opportunity to position themselves at the intersection of marketing and virtual reality, and their IT teams should get involved early and take a vested interest in the advancement of VR.

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Need to build a customer community? This new Salesforce tool can help

Engaging customers is an ongoing challenge for companies large and small, but Salesforce has been working to make it easier. On Thursday, the CRM giant took its efforts a big step further.

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8 keys to ecommerce success

Ecommerce business owners and experts discuss how you can make your online store stand out from the crowd.

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How marketing skills drive success at HP Inc.

You, of course, need to know your product and how it is built to market it. However, columnist Rob Enderle writes that to do so effectively you need deep marketing skills in both the CMO’s office and with line of-business managers.

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12 companies that do ecommerce content marketing right

Great content marketing can impact online sales, but it's not easy to create. These dozen companies understand ecommerce content marketing, and their successes offer valuable lessons.

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10 UX best practices for ecommerce success

Experts in user experience and ecommerce share their top tips for how to get consumers to enjoy, stay and buy on your website.

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