Marketing

Marketing technology news and analysis for business and IT professionals

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What marketing pros need to know about live video in 2017

According to the nearly 70 digital marketers, live video is poised to explode on social platforms in 2017. Here's what CMOs and marketing pros should know about this new customer-engagement format.

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5 digital retail trends that will be big in 2017

Experts in retail, ecommerce and marketing look into their crystal balls and predict what will be the big trends in online retail in the coming year.

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14 email marketing mistakes to avoid

Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers.

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Why are marketing automation platforms getting so much VC funding?

Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.

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Mobile ads are now as effective as desktop ads

Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics.

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What Facebook's miscalculated metrics mean for marketers

Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.

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CMOs will outspend CIOs on technology in 2017

Gartner has reinforced its prediction that CMOs will outspend CIOs on IT in 2017. Marketing tech is now directly responsible for growth in the enterprise, according to Gartner.

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7 things marketing pros need to know about chatbots

Digital marketing experts share insight and advice on how CMOs and other marketing pros can get started with — and make the most of — chatbots.

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7 attributes of a successful CMO in the digital age

Executives discuss what it takes to lead an organization’s marketing efforts in today’s data-driven world.

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Why an IT services firm sponsors the New York City Marathon

Typically, major marathons are sponsored by financial services companies not IT services companies. Here’s a look at why TCS decided to sponsor the New York City Marathon and why it’s working.

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How New York’s Stylin’ Seniors became a golden social media campaign

The New York City Department for the Aging (DFTA) needed a strong marketing campaign to boost its visibility within the community, and the man leading the effort knew three things on the front page sold community newspapers: babies,...

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Best practices for pitching enterprise products

The art of storytelling as a way to pitch enterprise products is an effective way to really showcase the value of the product writes columnist Rob Enderle, who experienced this firsthand at the recent IBMEdge conference.

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Were Apple's 'leaked' iPhone 7 tweets really a mistake?

The recent iPhone 7 launch presented Apple with a fresh opportunity to tackle Twitter, but the company's first iPhone-related tweets came a half-hour before it officially announced the phone.

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How to use Facebook Live for business

Video experts and social media marketers share their tips for how small businesses can attract and engage customers using Facebook’s live streaming service.

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The 10 nastiest social media marketing mishaps of 2016

There is not necessarily a right way to use social media for corporate marketing or branding, but there sure are many wrong ways. These 10 organizations provide real-world examples of how NOT to use social.

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CMOs much more likely than CIOs to lead digital transformation

Digital transformation is not just another buzzword; it's an escape plan for businesses that can't keep up with tech modernization. However, new research indicates many CIOs shy away from the challenge.

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Salesforce is betting its Einstein AI will make CRM better

If there was any doubt that AI has officially arrived in the world of enterprise software, Salesforce just put it to rest.

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Why IT will be key to successful VR marketing

Savvy CIOs have an opportunity to position themselves at the intersection of marketing and virtual reality, and their IT teams should get involved early and take a vested interest in the advancement of VR.

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