August 22, 2008, 10:22 AM — The market for hosted and managed Unified Communications is hot--and VAR's can't afford to ignore it. This is a service that is coming on strong, with several offerings making a big splash this year. Unlike the shrinking margins afforded by traditional software and hardware sales, unified communications offerings can deliver greater profits for partners.
Of course, VARs will face some stiff competition when they move into thsimarket, with the major telecommunications companies delivering unified communications platforms of their own--and it's not easy to compete against AT&T.
Nonetheless, studies show a huge interest in unified communications, and partners need to figure out where they will fit in to this new marketplace.