IT Marketing Proven Tips on Building a Client List

If you are like a lot of other computer consultants, you might not understand how important having a solid IT marketing plan is to the future of your business. You might think that your friends, family, colleagues and others in your circle will be a never-ending source of clients that will bring needed revenue to your business.

However, eventually your well of friends and family members will run dry, and if you haven’t established a set IT marketing plan with clear steps and diverse strategies, you will find yourself in a pretty big jam. The truth is, marketing is an on-going process that should never end, no matter how many prospects or clients you have. You can never stop thinking about forging new relationships if you want to run a successful IT company.

In this article, we’re going to look at 5 IT marketing plan tips proven to attract clients to your computer consulting business, so you can be assured of setting the stage for keeping enough prospects, customers and clients in your sales funnel.

1. Pick a Launch Date for Your IT Marketing Campaigns. Even before you make any definitive marketing plans, you should pick a launch date for your campaigns and write it down. Put it up in a place where you will have to look at it every day. While you may have to adjust as the process moves forward if you hit any legal snags or other unforeseeable delays, having a set date in mind can help you prioritize what needs to get done and when. When you know you have 5, 10, 12 or any other number of weeks instead of an indeterminate amount of time (I’m partial to planning IT marketing 13 weeks out, or a quarter-year at a time), you will find yourself more motivated to do things efficiently and in a logical order.

2. Update/Print Your Business Cards. Your business cards are one of the most basic – but also most important parts of your IT marketing materials. You never know when you’re going to meet someone that might be a good candidate for your services, even in unexpected, casual networking situations. You might meet people at your church or synagogue, at your children’s school functions, in line at the movies, at the gym … anywhere and everywhere could be an opportunity for you to talk to someone about what you do. Having a business card to hand out – the most basic of marketing materials – helps you show you are serious and professional. Don’t worry if your contact information or company name changes as you grow or refine your direction. You can always get more printed, but you need a business card to show that you are in fact “in business”!

3. Tell Everyone You Know about Your Business. You need to let all friends and family members know, "Hey, I'm starting (or re-launching) a computer consulting company" as part of your IT marketing plan.

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