What to sell during a recession

By , ITworld |  Channel, economy, var

Even during the worst of times, companies still need to purchase and maintain computers. Electronic data is our currency, and without it, we are all lost. "People still need to operate their infrastructure," said Joe Brown, president of Accelera Solutions, a VAR focused on the virtualization space. "They still have some growth that requires new servers and storage. Maybe it's going to slow down, but it's not going to stop."

And some things aren't slowing down at all. Technology that replaces expensive, administration-heavy systems with new technology that cuts down overhead are all the rage during times when companies across all sectors are looking for ways to increase productivity and cut costs. Technologies such as virtualization, cloud computing, and software-as-a-service will continue to be big winners, simply because they eliminate the need for large upfront capital expenditures. And good news for VARs, outsourcing is always a big plus during a downturn.

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