November 03, 2008, 8:32 PM — Want better clients for your computer repair business? If you want to build a strong company based on lasting relationships, you need to narrow down your industry focus and become a true expert at what you do.
Many that own a computer repair business struggle to replicate their successful clients. Often, they are not taking the time to identify their best clients or use a focused marketing plan. To approach this the right way, you need a consistent plan to qualify all leads and prospects, and weed out the problematic small businesses before they become clients.
The following 4 tips can help you move towards your goals of running a stable and rewarding computer repair business.
1. Replicate Your Best Clients. You need to find more clients that resemble your current best clients. To accomplish this, take your active client list and place it into a spreadsheet. In the first column, enter the client name. In the next column, enter the clientâ€™s revenue for the last 12 months. Then divide by 12 to figure out the monthly income of each of your clients, so you can discover who your most valuable customers currently are.
This exercise is critical because it helps you evaluate (in very objective terms) ...
a) who should get the highest levels of customer service.
b) client retention and who is worth keeping.
c) profitability and who is really paying the bills for your computer repair business each month.
2. Put Your Clients into Categories to Find Patterns. Once you complete the exercise detailed in tip #1 to define characteristics of your best clients, look among your best and most active clients and customers. Figure out who falls into the micro category (fewer than 10 systems), who falls into the Sweet Spot Clientsâ„¢ of IT consulting (10-50 PCâ€™s), and who is so large that you might not be able to continue servicing them without hiring additional high-level technical staff.
This exercise helps you determine where your expertise is, so you can replicate clients that best benefit from your unique type of services. Once you figure out commonalities between your biggest and best clients, you can decide on a specialty which will help fine-tune your marketing campaign, and bring you new prospects and clients with much less effort.
3. Fine-Tune Your Industry Focus. Once you narrow down your industry focus as part of your computer repair business plan and communicate it in all of your marketing materials and business solutions, you will stand out as an industry expert. No matter which industry you choose, you become a specialist focusing exclusively on a specific industry (i.e., dental offices, accounting firms, etc.) and give yourself the opportunity to grow and build on your skills.
4. Evaluate Your Professional Background. Once you figure out where your industry expertise is within your computer repair business, you can use that expertise as a springboard to build a killer marketing plan and really comprehensive solutions. When you present your message to prospects, you will already know about their field of business, which will be reassuring to them and help build the trust necessary for long-term relationships that will sustain your company. Small business prospects that trust you will be more likely to choose your firm over someone who is sending out â€œgeneralistâ€ marketing materials with no industry focus.
In this short article, we looked at 4 steps to build your client list for your computer repair business. To learn more about how you can get great steady, high-paying clients, go sign up for your free computer repair business tips now at http://www.ComputerRepairHQ.com
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