January 12, 2009, 9:26 PM — Microsoft Hardware has announced a new channel initiative, a 25 city dealer meet, to reach out to the channel partners across India. The meets will showcase and create excitement around newly launched products and offers. The events will serve as a platform to share the exciting plans for 2009 in addition to imparting training to channel partners about the new Microsoft technologies. Those attending can expect an exciting range of spot offers.
"Channel partners are Microsoft Hardware's interface to consumers and hence very important to the company's growth plans. These dealer meets are aimed at ensuring that our partners have sufficient knowledge, information and motivation to be able to ensure optimum returns over the next year," said Ashim Mathur, National Marketing Manager, Entertainment and Devices Division, Microsoft Corporation (India) Pvt. Ltd.
The objective of dealer meets will be twofold -- first, to strengthen partner relationships, and second, to bring more dealers into the fold of Microsoft. With its vast footprint across India, Microsoft Hardware currently reaches out to customers through a robust network of 6,000 partners across 110 cities and is expected to reach 125 cities in the near future.
"These dealer meets equip our partners with the right information that will help consumers make informed decisions while buying computer peripherals," said Ashim Mathur. "Microsoft Hardware takes its commitment to its partners seriously and constantly strives to make available the best products and offers to ensure that a win-win situation is always a possibility," added Ashim Mathur.