"With the right marketing and focus, as Apple demonstrated with the iPad and Microsoft with Windows 7 , the market can be made ready for something new and different," Enderle said. "The issue for Google is they generally suck at marketing, and that is why most of their tablets aren't selling at the moment. If they don't fix this, it is likely the Chrome OS will stall as well."
Despite the challenges, Kerravala said Google is making a smart move. "This is all based on the fact that we're living in the cloud now," he said. "And we are, so why not create a device that's optimized for that?"
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed . Her e-mail address is firstname.lastname@example.org .
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