2:41: Push photos from your iPhone to your iPad, your Mac's iPhoto ... or your PC. Yes, all this cloud business will work on Windows. Will be interesting to find out what the foundation for this tech is -- did they use some kind of pre-existing standard protocols?
2:39: Oh yeah, and the APIs to store data in iCloud will be available to all app developers. Huge sighs of relief from all third-party devs in the audience.
2:37: Steve admits this is part of a 10-year plan to get rid of the filesystem (or at least hide it from the user completely). Those of us who like to compulsively create elaborate hierarchies of folders of documents shift in our seats nervously.
2:34: New versions of Pages, Keynote, and Numbers automatically back docs up to iCloud -- across devices and platforms. Nifty! These are the versions that have already been released, so maybe iCloud ... already exists?
2:31: Your iBook purchases are similarly available from the cloud. And that's where your phone backs up, too -- once a day, automatically over Wi-Fi, including purchased music, etc.
2:30: This functionality, which as part of MobileMe was crappy and cost $99 a year, is now awesome, and free. Free! You can also see your app purchases via the App Store and reinstall them on your devices.
2:28 "You might ask: why should I believe them? They're the ones that brought me MobileMe." Ha ha, ouch. Calendars, contacts, etc., get synced without you knowing it. Mail does too (if you have me.com domain, which, who has those?)
2:25 iCloud stores all your stuff and pushes it automatically to your devices. There's nothing new to learn about how to do this. Did Steve say "it just works?" Yes, of course he did.
2:23: Now it's time to "demote the PC to just another device." Your new hub is ... the cloud! Perhaps you've heard of this "cloud" concept over the past few years?
2:22: Steve Jobs is back, and he's talking iCloud! He modestly notes that 10 years ago he foresaw that your computer (he says "Mac") would become the hub of your digital life -- music, videos, etc. Apple made lots and lots of money based on this insight! But lately that's started to break down.
2:20: Developers get this today, users in the fall. Will work on iPhone 3GS, iPhone 4, iPad, iPad 2, third- and fourth-generation iPod touch. (AND ON THE IPHONE 5 EXCEPT IT SEEMS THEY'RE TOTALLY NOT ANNOUNCING TODAY, SO MAYBE THAT DOESN'T EXIST.)
2:17: Can we use this to replace text messaging on the iPhone? Good way to save money on texting charges. I'm sure Apple's carrier partners will love that idea!