July 11, 2011, 6:10 AM — The rise of cloud computing has led to a strong push from the IT leaders at many major companies for cloud standards around such things as security and data portability.
But the early push for standards is beginning to resemble a NASCAR race -- everyone is is driving on the same track, but are sitting in different cars.
The latest standards group group, the IBM-backed Cloud Standards Customer Council , announced its steering committee this month.
The overall message relayed through all of these efforts is clear: The business community wants cloud standards.
What is less clear is whether multiple efforts will make the standards push more competitive and accelerate their development, or will result in conflicting approaches that lead to a wreck .
The various cloud standards groups do share a key feature -- business buy-in.
For instance, Cloud Standards Customer Council members include Citigroup, Costco Wholesale, and Deere & Co.
The earlier-formed Open Data Center Alliance , an Intel-back standards organization, counts top firms like JPMorgan Chase, BMW and Deutsche Bank among its members. And the Cloud Security Alliance membership list includes The Coca-Cola Co. and eBay.
"Our intention is to be extremely collaborative with all the various organizations that spawn out there," said Marvin Wheeler, chief strategy officer of Terremark and chairman and secretary of the Open Data Center Alliance.
Wheeler said the push for standards by the multiple groups shouldn's be competitive, it should be complementary. The multiple efforts may, in the end, help all the groups achieve their respective goals, he added.
"Our goal would be work with [another] organization like this very closely," said Wheeler.