January 05, 2012, 12:23 PM — Chipita America may be as close to a serverless company as one can find today. Its ERP, EDI and BI systems, Office and Exchange applications and file servers are all hosted in the cloud. About six years ago, when many IT managers were debating the merits of Nicholas Carr's book Does IT Matter? , Chipita CIO Scott Martin was moving the Tulsa, Okla.-based snack food maker's email to service provider CenterBeam's cloud-hosted platform.
Chipita, a midsize, privately held business whose product lines include Old London Melba Toast and New York Style bagel and pita chips, has since moved the rest of its core systems to the cloud .
Martin reasoned that managing internal systems doesn't provide a competitive advantage to Chipita, and that his time would be better spent focusing on business needs.