December 27, 2011, 11:37 AM —
Noah Kravitz worked for PhoneDog.com four years, started their Twitter feed, and kept it after he left with company blessing. Lawsuit time: the company now wants $340,000.
Kravitz set up the Twitter account and grew the follower base to about 17,000. When he left the company, on good terms, he was asked to keep the active active by posting now and then, which he did. That's why he was so surprised when the company sued him, asking for $2.50 per month per user over eight months, or $340,000.
Two really fun (if you're a lawyer) questions may be decided by this case. First, who owns a company Twitter account, although the early strong bet is the company does, but legal arguments will be made about seven different ways. Second, how much is a Twitter follower worth? That's a much more fun question.
Individual is right
That talent was the marketable asset that customers (Twitter users) wanted to follow, so when the company loses an employee it has to accept that it loses that employee’s services.
Christian Fredrickson on mashable.com
Company is right
If the account was created to promote the company, it is fairly owned by the company.