Yahoo launches big data analytics tool for online advertisers

'Genome' designed to let marketers deliver more targeted campaigns

By , Computerworld |  Big Data, Yahoo, Analytics

Yahoo's Genome announcement comes even as the company is reeling from the departure of CEO Scott Thompson, who left Yahoo Sunday amid questions about the validity of his academic credentials. Ross Levinson has been named interim CEO while the company looks for a replacement for Thompson.

Jaikumar Vijayan covers data security and privacy issues, financial services security and e-voting for Computerworld. Follow Jaikumar on Twitter at @jaivijayan or subscribe to Jaikumar's RSS feed. His e-mail address is jvijayan@computerworld.com.

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Originally published on Computerworld |  Click here to read the original story.
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