August 31, 2012, 11:39 AM —
Rolling out first in Sweden, Norway, Finland, and Denmark, users can subscribe for an on-demand HBO library, and purchase individual programs.
Unlike HBO Go, which requires a subscription to a cable service, HBO Nordic AB is open to anyone willing to pay the monthly fee, expected to be between five and 10 euros per month ($6.25 - $12.50). Ars Technica speculates this is response to a Netflix announcement to enter the same Scandinavian market later this year.
While currently limited to Europe (there's a “standalone digital product” in Poland with little success), those who have been waiting for HBO to connect directly to consumers without a cable company intermediary are excited. The announcement page promises “latest episodes straight after the US premiere.”
Sell me now
Well, the decision is made. Time to buy that proxy service.
Major General Thanatos on arstechnica.com
HBO GO is very good, surprisingly so. The quality of that effort in combination with moves like this suggest some very smart, visionary folks are at work there. Anecdotally, I'm seeing rapidly growing interest in cord-cutting among non-technical folks.
incision on news.ycombinator.com
what idiot decided to install borders on the internet?
Max_Patlick on arstechnica.com
$12.50 a month? Ouch.
NicoleC on arstechnica.com
Would you sign up for this service if it was available?