Company co-founder and CTO Balaji Srinivasa has roots in data center automation, having served as principal product architect for BladeLogic, which was acquired by BMC in 2007 for $800 million. That automation background is seeded deep in ScaleXtreme. The technology works by installing an agent on the public cloud services that connects back to ScaleXtreme's cloud, which does the legwork. The ScaleXtreme system then is able to not only monitor the health of the clouds, but also command them based on the client's needs.
Next up for ScaleXtreme will be going beyond monitoring and provisioning and into predictive analytics. The company recently launched its first tools in that area, which give customers advice on how to provision the exact amount of resources that will be needed based on their history and the experience of other customers.
Focus: Social media analytics Launched: 2011 Location: Austin, Texas Funding: $2.9 million in angel funding Availability: Publicly available
Why we're watching: Gone are the days of relying solely on 1-800 customer service numbers to air grievances with companies. Twitter, Facebook and other social networks allow customers to complain, and put public pressure on companies to clean up their acts.
All of which has companies scrambling to monitor such social media activity so that they can weed through the fire hose of tweets, posts and messages.
Social Dynamx is trying to address this market with a product delivered as cloud-based software as a service (SaaS) that provides businesses and workers in contact centers with the ability to monitor, analyze and respond to consumer communications. Social Dynamx estimates that 70% of brand tweets go unanswered today, along with a whopping 95% of Facebook posts. "I literally see social media transforming what we know of in the contact center today," says President and COO Jan Ryan.
While there are a variety of other companies that provide social network monitoring, Ryan says Social Dynamx goes the extra mile to provide analytic tools on top of the stream of information it collects. Social Dynamx can be added on to social media monitoring tools, analyze information they collect and prioritize it based on the necessity of a response. "We basically filter out the noise and surface out things that are relevant, placing them in an actionable cue so you know what needs to be prioritized," Ryan says.
The company was founded by a group of enterprise collaboration and business analytics veterans, including Ryan, who was CEO of Sigma Dynamics, which Oracle acquired in 2006. Social Dynamx's CEO Mike Betzer headed up MCI's contact center operations before helping to start Social Dynamx.