Initial prototypes of the Newvem service included analytics around the most important metric for most customers -- cost. Initial results proved fruitful: Newvem says it helped all 40 of its alpha customers spend less money by reducing the number of servers they order from AWS. Customers in total yielded a 33% savings on weekdays and a 50% savings on weekends from turning off idle servers. Further iterations of the product focused on right-sizing servers to ensure customers are ordering only the compute and storage instances they need. Newvem now focuses on four metrics: Utilization, availability, security and spend efficiency.
Once the product hits general availability, Laderman says it will be able to handle anything from individual users all the way up to organizations running tens of thousands of servers on AWS, with pricing based on utilization. Down the line, Laderman hopes to one day expand the business outside of just monitoring AWS to provide analytics of other cloud platforms, eventually being able to advise clients on which public cloud platform may be best for them based on their usage and the cloud provider's pricing.
Focus: Application deployment, management and optimization Launched: 2011 Location: Philadelphia Management: Three co-founders are former eBay engineersFunding: Self-funded by founders
Why we're watching: In cloud computing when you need a new virtual machine, you can simply go to any number of providers, click a few buttons, supply your credit card information and you have a new server ready to go. Same with storage, which can be scaled based on demand. Launching applications, though, is different and not as simple, say the folks from OneOps. Their system aims to make it easier.
OneOps originated from a group of eBay engineers who found that launching applications is in many cases a painful and cumbersome process. OneOps provides continuous and full-circle lifecycle management for simple to complex applications. In the OneOps control panel developers are able to pull in various attributes that an application will need. One application may need a MongoDB, while another may need to be written in PHP, while some may be launched in an Amazon cloud and others in an OpenStack-powered cloud. OneOps allows these differentiating features of an application to be centrally managed, meaning developers can provision and launch applications as needed. Just like spinning up infrastructure services from the cloud, OneOps is taking that idea to launching applications in the cloud.