Co-founders Vitaliy Zinchenko, Kire Filipovski and Mike Schwankl noticed the problem of application management while at eBay where Filipovski managed engineering services for the online auction site. "We were handing over applications between multiple teams just to get them launched," Filipovski says. "It can take 40 tickets to deploy a simple application." The issue gets back to a fundamental friction between development and operations teams, he says. OneOps, he hopes, increases the agility of being able to launch applications. The company uses an assembly line approach to install repeatable patterns used to create applications, allowing developers to iterate from application to application.
The founders have bootstrapped the startup since launching it in March 2011 and releasing the product in May of this year in private beta. They're now seeking outside funding as they expand their go-to-market strategy.
Focus: Software-defined networking as a cloud-based service Founded: 2011 Location: Cupertino, Calif. Management: Former Packeteer CEO Craig Elliott, who's also an ex-Apple execFunding: $8.85 million from Norwest Venture Partners and Lightspeed Venture Partners Fun fact: Name is short for the town it is headquartered in
Why we're watching: SDN technology is discussed mostly in the context of large enterprises and services providers, but one veteran network company exec has his own plans to bring SDN to the masses, and specifically to small and medium businesses via the cloud.
Craig Elliott -- former head at network appliance company and Blue Coat Systems acquisition Packeteer Networks -- was fly-fishing in New Zealand last year when former colleagues pitched him this idea: Use the cloud to deliver sophisticated networks to small and midsize businesses through a straight-forward portal.
Today's networking landscape is a box-centered world, Elliott says. Everything requires a piece of hardware. "There's a million companies selling boxes," he says, admitting that Packeteer was one of them. "If you want any sort of WAN optimization, security or another feature, basically that means you need to buy another box. That takes the mid-market and small market guys out of the picture," he says. "It's too expensive and too complicated." By using a cloud-based service and local access clients, a business can quickly provision a wide-area network, without a massive investment in hardware boxes.