JOBS IN THE CLOUD: A seller's market
AWS has made it really easy for users to go out and get public cloud resources, says Rob Smoot, director of marketing for VMware's management division. The goal in rolling out these features is to allow IT to still control those workloads. "We've always had the philosophy of being open and managing other hypervisors when the demand warranted it," he says. "We acknowledge that customers may want to deploy to Amazon, deploy to physical hardware, and we want to be the vendor they choose to manage that."
He also reminded customers of the advantages of working within the VMware ecosystem, though. Using a vSphere virtualized environment for compute and storage, combined with a vCloud Director public cloud resources, he says, allows for the easiest management of workloads across the systems, as well as baked-in features, such as dynamic rebalancing, high availability, fault tolerance, point-and-click availability, plus seamless and single-pane-of-glass management across the systems.
However big the move is for VMware and its cloud strategy, or for customers and their operations, Gartner's Colville says it could only be the first step. "DynamicOps comes with a whole lot of integrations," and watching how those are not just initially supported, but further developed will be the real key. In a way VMware, she says, is looking to commoditize a hardware layer and is looking to make its margins through the services and software management tools to keep customers coming back for more.