The impact of its cloud strategy in the market is still to be determined, though. The company released a beta version of its HP public cloud earlier this year and Singh hinted at major news at the upcoming HP Discover event in Germany in early December, which could be when the company releases its products into general availability. But HP is in a crowded field. Oracle has refined its cloud strategy in recent months, while IBM and Google are betting big on the technology, too.
HP is taking a different approach built on open source, says Singh. While some have viewed HP's involvement in the OpenStack movement as a way for the company to leverage free open source code, Singh points out that HP has been one of the top contributors of code back to the project.
However, Gartner analyst Lydia Leong recently pointed out that much of the code contributed by big-name companies simply ensures their products and services integrate with OpenStack. Singh makes no qualms about HP's strategy in OpenStack. It's not a "theology," he says. "We're not here with OpenStack tattoos. We're here to leverage it as best we can. It's a means to an end of delivering a scalable cloud."
That end goal is HP's Converged Cloud. Billed as the company's answer to market-leading Amazon Web Services cloud, Singh says HP Converged Cloud is not a single product; it's a technology framework that incorporates public and private clouds, along with managed hosting for customers. It's an "umbrella strategy," Singh says.
It's analogous to converged infrastructure in which compute, storage and networking are packaged in an integrated design, but this time with cloud components. "Converged cloud, beyond the marketing buzzword, is similar," he says. "We think there is a set of key enabling forces that will bring together how cloud is delivered. You have to deal with solutions for private, public cloud and managed hosting."