The irony is that Microsoft never wanted to become IBM, yet that now appears to be its path to success. While Microsoft remains in front, Amazon and Google give chase, and even Apple appears to be adjusting itself to come after this opportunity.
Analysis: HP Betting Big on Cloud to Help Company Turn Around
For IT departments, the best self-defense may be to stop pretending this trend isn't happening and to start driving it themselves by facilitating these moves, assuring they are done properly and pushing vendors into supplying the services that line executives want. IT survives if it can become a strong advocate for line executives' needs and can effectively facilitate a more successful response-but it becomes obsolete if this service gets internalized.
Rob Enderle is president and principal analyst of the Enderle Group. Previously, he was the Senior Research Fellow for Forrester Research and the Giga Information Group. Prior to that he worked for IBM and held positions in Internal Audit, Competitive Analysis, Marketing, Finance and Security. Currently, Enderle writes on emerging technology, security and Linux for a variety of publications and appears on national news TV shows that include CNBC, FOX, Bloomberg and NPR.
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