Cloud analytics market heats up with launches this week

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Newvem this week announced that its AWS usage analytics service is now available to anyone.

The company appears to be trying to set itself apart from the competition – including Cloudability, Cloudyn and UptimeCloud -- by not focusing on being a cost cutter for customers.

"What we've heard from customers is they don't care about cost. They want to make sure they're using their clouds in an effective way and not getting caught by surprise," said Zev Laderman, CEO and co-founder of Newvem.

Yet Newvem does show customers how much their usage on AWS is costing them, displaying month to date costs, and offers cost saving recommendations.

Plus, one of the major reasons that businesses want to be sure they are using their clouds effectively is in order to keep costs in check. That's the primary problem that many of the companies offering analytics services started up to solve.

Because services, including AWS, Heroku and others, are so easy to sign up for, individual workers often do so with their credit cards and then ask for reimbursement. That makes planning cloud spend difficult and can be surprising for people managing the budget. Employees also sometimes make mistakes, spinning up instances and then forgetting about them, until they get the bill. The cloud analytics providers aim to help IT managers monitor cloud usage to avoid some of those problems.

While many of those problems are based on spending issues, Newvem is trying to position itself instead as a provider of data that can help CIOs, CTOs, IT managers and developers make better cloud decisions in line with their specific business goals. That's important, but its competitors, which focus on cost control first, often offer the same benefit.

To target this use case though, Newvem offers different views for each of those roles in the organization, although Laderman had trouble offering me specifics about exactly what kinds of metrics were available in each view and how they differed.

Newvem said it has tracked more than 40 million virtual services and helped over 1,000 customers. For now, it is solely focused on providing data about AWS usage but the company is already working on providing similar kinds of metrics for other clouds, Laderman said.

Cloudability, which also launched for anyone also launched for anyone this week, offers tracking for many cloud services including AWS, Heroku, Rackspace, Google Apps, Engine Yard and New Relic.

It started up in order to help businesses track and rein in, if necessary, cloud spend.

Cloudability said that it has 4,000 customers, including Adobe and Pegasystems. It launched this week instance-level cloud analytics so that users can view CPU utilization, bandwidth and disk I/O.

Does Newvem's pitch – not so much as a cost cutting tool but as one meant to align cloud usage with business goals – resonate with you? My sense from talking to cloud users is that controlling or at least tracking costs is a big issue and will be the primary reason they sign up for analytics services.

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