Who are AWS customers? Are they Web 2.0 startups that do not want to invest in infrastructure, so they live completely in Amazon's cloud? Are they developers and engineers who are frustrated by their internal IT shop's ability to provide virtual machines for their latest project quickly, so they use AWS in the shadow of IT? Or are Amazon's customers enterprises that have official relationships with the company that are running their production and mission-critical workloads in Amazon's cloud? The answer is likely all of the above, but with an estimated 5,000 people attending the show, one thing to watch will be just who all these people are and what they're looking to get out of the show.
Perhaps even more important will be to watch who Amazon is targeting this show toward; that will be an indication of where Amazon wants to take its cloud. With more than 150 sessions across 16 topic areas, it appears there will be something for everyone.
What is Amazon's partner ecosystem?
AWS has a robust marketplace of applications and services that are optimized to run on its cloud. It has management and analytics tools that tell you how Amazon resources are running in its cloud, as well as enterprise applications like SAP and Windows Systems Server 2012 that are hosted software stacks in Amazon's cloud. But what's the true extent of these partnerships, and how well integrated are these applications?
Amazon has been somewhat quiet about its partnerships with big-name companies and even quieter on the mergers and acquisitions (M&A) front. It has announced agreements with Eucalyptus to ensure API compatibility with the company's private cloud solution, and BMC as a broker and support agent for Amazon cloud services. But what other partnerships will Amazon look to expand as it continues to push into the enterprise market? Perhaps the list of the sponsors of the show could be some indication. These include platinum sponsors Intel, Citrix, RightScale, Trend Micro and Xceedium, with other sponsors listed as CA Technologies, BMC, Red Hat, F5 and SunGard Availability Services, among others.
How super will supercomputing get in Amazon's cloud?