Jeff Bezos, founder of AWS parent company Amazon.com, even joked at the show that venture capital friends of his give him a hard time because startups need less capital investments because they can use AWS resources. "I have VCs tell me, 'Bezos, entrepreneurs don't need my money any more, you're killing me!'" he said.
Google, Microsoft and a variety of other cloud providers are looking to tap into that market, and use their existing relationships with enterprise customers to get an edge over Amazon in the cloud industry.
Network World staff writer Brandon Butler covers cloud computing and social collaboration. He can be reached at BButler@nww.com and found on Twitter at @BButlerNWW.

















